Retail and commerce | Full Coordination

Opening a business means coordinating three worlds that rarely communicate well: brand strategy, construction works and physical visual identity. On one side, the branding agency delivering a brand charter. On the other, the general contractor who has no time to read it.And in between, the signage installer who improvises. Result: visual inconsistency, accumulated delays, an empty shopfront on opening day.

DG Group has resolved this problem structurally. NOOSPHERE (brand strategy and branding), COMODO (construction and fitting out) and HELLO DECO (signage, wayfinding, visual activation) are three entities within the same group, managed by the same project manager. Your brief is given once. Your business is delivered ready to open — brand identity installed, works completed, signage up, window dressed, wayfinding in place.

One Brief. Three Expertises. One Delivery.

NOOSPHERE — Strategy & Branding

Brand strategy and positioning
Full visual identity creation
Retail concept and customer experience
Creative direction (brand charter, moodboard)
Creative direction (brand charter, moodboard)
Concept validation before execution

COMODO — Construction & Fitting Out

Structural works and shell (for new builds)
Complete fit-out: flooring, ceilings, partitions
Integrated commercial lighting
Custom retail furniture
Facade and shopfront (structure, cladding, joinery)
Full trade coordination

HELLO DECO — Visual Activation

Illuminated or non-illuminated signage
Totem and exterior wayfinding
Sandblasting and window covering
Facade dressing (covering, film, large-format printing)
Interior directional and commercial wayfinding
Permanent point-of-sale displays and stands

These three expertises — branding, construction and visual activation — are coordinated by a single project manager, on a single schedule, with a single contractual delivery date. You do not manage three contractors. You manage one result.

Why Nobody Else Offers This in Luxembourg.

The classic scenario that costs you

You contract separately with a branding agency, a general contractor and a signage installer. Three different schedules, three points of contact, nobody is responsible for overall coherence. Result: a brand identity the contractor never reads, signage that arrives two weeks after the works, an empty shopfront on opening day.

A group structurally built to eliminate these frictions

DG Group has structurally integrated these three disciplines. NOOSPHERE, COMODO and HELLO DECO share the same planning tools, the same site meetings and the same project manager. The brand charter defined by NOOSPHERE is read and executed from the outset by COMODO and HELLO DECO — not translated after the fact between independent contractors.

What you concretely gain

One contract, one point of contact, one schedule. The opening date is the shared objective of all three teams. If an unforeseen event occurs on the construction side, NOOSPHERE and HELLO DECO are informed immediately and adapt — without you having to manage communication between them.

How It Works in Practice.

01

One brief for all three expertises

You present your project once: brand concept, plans, existing visual guidelines, desired opening date. The DG Group project manager distributes the information to the NOOSPHERE, COMODO and HELLO DECO teams and builds a coordinated schedule.

02

NOOSPHERE defines the strategy and concept

Before the first hammer blow, NOOSPHERE lays the brand foundations: visual identity, retail concept, brand charter. These deliverables become the reference brief for COMODO (fitting out) and HELLO DECO (activation). No reinterpretation — direct execution.

03

An integrated technical and visual proposal

You receive a single proposal covering branding, works and visual activation, with an overall budget, a detailed schedule and clearly assigned responsibilities. No coordination required on your part.

04

One worksite, three teams, one schedule

The COMODO and HELLO DECO teams work to a common schedule defined by the project manager. HELLO DECO steps in when COMODO has completed the relevant surfaces. NOOSPHERE validates visual compliance at each key stage, with no unnecessary waiting or overlap.

05

Your business delivered ready to open

On handover day, the works are complete, the signage is installed, the window is dressed, the wayfinding is in place and everything compiles with the validated brand character. Your team walks into a business ready to operate. You can open the next day if you wish.

This Offer Is Made for You If...

You are opening a new point of sale and want a fully turnkey delivery

You are renovating an existing business and want to use the opportunity to refresh your visual identity

You are rolling out a chain of outlets and need a partner capable of coordinating works and signage across multiple sites

You have a contractual opening date and cannot afford to depend on two contractors with separate schedules

You are a franchise and need a single point of contact capable of reading and executing both your technical AND visual brief

You are launching a new brand and want your identity to be consistent from day one, from logo to shopfront

Recent Projects

Discover some of our Retail and commerce | Full Coordination achievements.

Frequently Asked Questions

Can we choose only COMODO or only HELLO DECO, or do we have to take both?

Yes, the group's entities can work independently. However, the Full Coordination offer is designed for projects where consistency between branding, construction and visual activation is a key issue. This is where the group's value is at its maximum.

Does NOOSPHERE have to create the brand from scratch, or can it work with an existing identity?

Both. NOOSPHERE can create a complete identity for a new brand, or integrate into an existing brand guidelines to ensure its proper application to the physical space. In this case, it plays a role of creative direction and validation.

Is the budget higher than contracting separately?

No. The prices of NOOSPHERE, COMODO and HELLO DECO are the same as when contracting separately. What you gain is the coordination, which has real value in time saved and risks avoided, at no extra cost.

Who is my main point of contact in this setup?

A DG Group project manager is designated from the start. They are your single point of contact for branding, construction and visual activation. You do not have to manage communication between the three teams.

Does this offer work for large-scale projects (multiple sites, high volumes)?

Yes. This offer is particularly suited to multi-site rollouts and brands looking to standardise their opening processes. Contact us to define together the organisational framework adapted to your volume.

Can HELLO DECO comply with brand guidelines imposed by a franchisor?

Yes. HELLO DECO regularly works with graphic guidelines and signage guides imposed by franchisors. Send us the complete file and it will be read and followed to the letter.

START YOUR PROJECT

Tell us about your commercial project.

Send us your brief. We will come back with a detailed technical and budget proposal.